We represent brands with pride

We are Switzerland’s number one address for toy brands. As an exclusive agent, we offer an established sales network combined with unparalleled marketing expertise.

OUR BRANDS
Bburago
One of the best-known model car manufacturers has been with Meili Trading since 2007.

Bburago is one of the best-known model car makers in 1:18, 1:24, 1:32 and 1:43 scale as well as a leader in metal construction kits. A few years ago, the product range was successfully expanded to include classic toys such as tracks and garages in a variety of designs. The entire Bburago range is manufactured in the modern and certified factories of the May Cheong Group.

Bontempi
The quintessential manufacturer of children’s musical instruments has been with Meili Trading since 2013.

The Bontempi brand has stood for the best in children’s musical instruments for more than 75 years and is one of the few toy manufacturers that still make their products in Italy. Bontempi offers a number of different classic instruments including flutes, guitars, drums and keyboards as well as trend items such as electric guitars and karaoke microphones.

Maisto
This leader in the field of metal injection moulding models and RC products has been with Meili Trading since 1988.

The May Cheong Group is one of the leading metal injection moulding model and RC product manufacturers, with cars, motorbikes, quad bikes, aeroplanes and fantasy vehicles produced in various scales in two state-of-the-art factories. The May Cheong Group is one of China’s flagship companies when it comes to respecting the environment and exhibiting corporate social responsibility.

Bb Junior
Bb Junior offers a broad variety of products for the preschool segment and has been with Meili Trading since 2017.

The brand was launched in 2017 and manufactures toys for preschool children. The target group is between 12 and 36 months, with a product line consisting of various multifunctional vehicles and remote-controlled cars as well as garages and racetracks. All items are manufactured under Ferrari or Jeep licences.

Knetä
Putty for children from 1 year

KNETÄ® putty for small children
We are German manufacturer of vegan modeling clay.
The clay is already suitable for children from the age of 1 year because it is not too soft or too hard. Soft putty for small children's hands. We do not use alum in production, but only use tested materials. Apart from the quality, we have a colorful range of modeling clay. KNETÄ® is the perfect play dough for children of conscious parents.
Oh, one more piece of information:
Our KNETÄ® does not crumble or stain, leaves white furniture white and if it should work its way into clothing, it can be easily washed out. KNETÄ® leaves at most a small greasy film. If you don't want this, we also have our sugar-sweet silicone mats for you.

Spielba
As Meili Trading’s in-house brand, Spielba offers high-quality wooden toys.

Founded in 1966 and based in Samstagern, Spielba has built up unique expertise through its many years of experience with in-house manufacturing of wooden toys and children’s tables and chairs. After discontinuing its in-house manufacturing operations, Spielba traded exclusively in high-quality wooden toys. Spielba AG and Meili Trading AG agreed to cooperate closely in 2010 and subsequently worked together in the field service area with great success.

All products and the Spielba brand were fully integrated into Meili Trading AG in 2016. Meili Trading is now solely responsible for all communication and distribution.

Craze
Craze develops toys and trend items for children and adolescents and has been with Meili Trading since 2017.

The relatively new company was founded in Karlsruhe in 2012 as a developer of premium-quality toys and trend items for children and young people. Craze guarantees unrivalled safety, going far beyond the minimum legal requirements through constant testing conducted by renowned testing institutes. The licence range, which includes Frozen, Dragons, Minions, Star Wars and Trolls, is subject to constant expansion.

Brändi
Brändi is a private foundation and professional non-profit organisation that has been with Meili Trading since 2018.

The promotion and implementation of occupational, social and cultural inclusion of people with disabilities have been the foundation’s focus since 1968 and are also a mandate of the canton of Lucerne. The foundation is committed to helping people with mental, psychological, physical or learning disabilities and offers 1100 jobs and apprenticeships as well as 340 housing options in 15 facilities throughout the canton.

The Brändi Foundation is also a state-of-the-art and innovative company with a high level of self-financing that holds its own in a competitive market environment. With some 1800 employees, the Brändi Foundation is one of the largest employers in the canton. Brändi is active in 14 industries, providing exceptional production and professional services. This makes Brändi a very attractive and reliable business partner that works closely with industry and commerce in many different areas.

Bayer Design
Offering dolls and accessories for every child’s room, Bayer Design has been with Meili Trading since 2018.

The company aspires to take children on an exciting and playful journey of discovery. This motivation drives Bayer Design to constantly develop new and exciting ideas and products and bring passion to the development of play concepts that support various phases of children’s development.

When it comes to symbolic and role play, there is hardly anything better than dolls. They allow scenes from everyday life to be acted out, such as feeding a baby with a bottle, changing nappies, putting a child to sleep in their bed or strolling with a doll in a pram, alone or with another child. Bayer Design’s attention to detail in the development process ensures that the products have a natural appearance and are great fun to play with.

Carta Media
This Swiss publisher of games has been with Meili Trading since 2019.

In addition to a wide-ranging publishing line-up that includes games and puzzles, the same are also produced as custom-made products for companies, clubs and organisations, and playing cards can be printed with promotional messages or logos.

Schaffer
The Rudolf Schaffer Collection manufactures plush toys and promotional figures and has been with Meili Trading since 2019.

The company has been a staple on the international market of plush toys and promotional figures for many years. The ideas and designs are from Germany, with production in the company’s own factory in Indonesia since 1988. This allows the Rudolf Schaffer Collection to guarantee impeccable working conditions, unparalleled product quality and delivery deadlines that can be relied upon. Some 600 employees manufacture more than two million plush models each year. The company’s many years of experience have resulted in exceptionally high-quality products that inspire lasting customer loyalty.

City World
Cityworld offers toys of all kinds and has been with Meili Trading since 2015.

Cityworld, based in Hong Kong, manufactures, designs and distributes toys of all kinds. The Totally Girlie product line has been a phenomenal success for years. The outdoor and sports segment was successfully expanded over the last year.

Martinelia
children's cosmetics

Martinelia offers a wide range of fun and innovative products in all colors of the rainbow for the little ones. Makeup sets, lipsticks and all kinds of products and accessories designed to keep up with the latest trends.

Rock my Sleep
The music box in cool

At the touch of a button, the music boxes play complete songs as baby-friendly sleep tunes: you can choose cover versions of rock, pop and hip-hop songs from your favorite music, transfer them to the music box and play them. This is how your individual music box and your very personal bedtime ritual at home is created. Falling asleep together has never been so nice!

Our sales outlets at a glance

Sales outlets

Discover toys on 200 m2 of exhibition space

Our showroom