In play since 1960

Founded by Otto Meili as a sole proprietorship in 1960, we now distribute toys from all over the world to large and small customers in Switzerland.
 

Enthusiasm

Play is a labour of love.

Those who are no longer impressed by anything should once again take a seat on the ground and look up at the world from below. Great passion starts small.

Dedication

Good results require a great deal of footwork.

Playing to win, on and off the pitch: if you don’t see every game as the endgame, you ultimately end up missing the real final.

Strategy

In the game, you make your own luck by using your head.

Whether manufacturer, distributor, retailer or consumer: a good strategy exhibits awareness of the strengths of each of these positions and brings them to bear in equal measure.

Consideration

Keeping the spirit of the game in mind.

The brands we represent manufacture their articles in compliance with international guidelines for fair working conditions, tested safety and authorised materials.

  • HISTORY
  • 2021
    New showroom in Hefenhausen
  • 2019
    Expansion of Warehouse North
  • 2019
    Remo Billeter takes over the entire equity stake
  • 2013
    Opening of the showroom in Engwilen
  • 2011
    Remo Billeter becomes Partner and Managing Director
  • 2007
    Expansion of Warehouse North
  • 2005
    Remo Billeter joins Meili Trading AG
  • 1997
    Business headquarters relocated to Hefenhausen
  • 1996
    Manfred Meili takes over equity stake
  • 1992
    Manfred Meili joins the company, and its name is changed to Meili Trading AG
  • 1960
    Foundation of the Otto Meili Sales Agency in Winterthur